Email Call Project Planner

Hawkridge Solicitors

Kent Web Host helped Medway solicitors Hawkridge & co reinvent their online presence in a crisp website designed for readability.

hawkridge-solicitors-medway-hero

About the company

Hawkridge and company solicitors are based in Medway, Kent and are determined to offer the personal touch with all their clients. Kent Web Host we’re called in to help the company revitalise their existing website and communicate more appropriately the companies core values of approachable, friendly and a personal service

Supporting the business

Following our initial consultation we suggested that a clear, uncluttered and crisp design would enable the company to engage more with the wide range of potential and existing clients. It was important that the website was designed for easy reading and not ‘over-developed’ so as to be inclusive of a wide age range of visitors.

After a period of research, analysis and prototyping a design was agreed upon by the partners of the company. Different calls to action were carefully designed so that visitors where encouraged to view and download a ‘teaser’ sized amount of free advice and then subtly promoted to make contact via an online form or by phone.

Hawkridge website viewed on a tablet.

Hawkridge website viewed on a tablet.

Success factors

The website acts as the main point of contact for potentially new clients and getting the homepage right was a critical success factor. We realised that the homepage needed to offer a brief nugget of information into each of the core areas of law offered by the company. These ‘nuggets’ where contained in a simple white box with soft edges, this enables the visitor to skim through to the area of law that they need quickly.

The website now attracts 350% more visitors than before, an increase in visits, enquiries and ultimately more business for this company.

Homepage - business values above the fold and subtle call to actions for the main services and a news feed towards the bottom.

Homepage – business values above the fold and subtle call to actions for the main services and a news feed towards the bottom.

Highlights

  • Increased visitors by 300% in year one
  • Clean typography
  • Professional visuals
  • Good information architecture

Services

Web Design, CMS (Content Management System).


Location

Medway.


Visit site


Client feedback

It looks beautiful! The feedback so far has been great – and its just such a vast improvement on what we had before. Thank you so much for your hard work.

John Hawkridge
Senior Partner
Hawkridge & Co Solicitors LLP