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Kent Web Host were engaged by AES International to overhaul their old website with a focus on readability, user experience and conversion design.


About AES Adviser

AES Adviser are a branch of AES International – – UK’s fastest growing financial services firm for 2011/2012 (Sunday Times Fast Track 100) and authorised and regulated by the UK Financial Conduct Authority (FCA – previously FSA). They help expatriates worldwide on all financial planning matters including retirement planning, savings and investment, insurance, pension transfers and generating income, from wealth accumulated, to support retirement.

The brief

The company needed to re-design it’s current website in order to convey appropriately and responsibly the business values and to increase their overall search engine position. The majority of the content existed on their current website, however this wasn’t particularly accessible. A major problem we had to tackle was how to convey this information in a clean, easy to find and accessible way.


The strategy

Through discovery meetings and phone calls with our client we understood that the success rate for this website will be determined by the ease at which visitors can find this information. Therefore we carefully planned a logical navigation system whilst designing elements to enhance the information already available.

We determined that the website would benefit from a simple two colour palate and that the pages should be structured so that visitors can easily jump between sections and services. Visual cues throughout the website encourage visitors to connect with an adviser.


I have recently commissioned Kent Web Host to provide an overhaul to the look and feel to our site, retaining the existing content, and I must say that I have been really impressed. The turnaround has been extremely swift with a ‘can do’ attitude maintained throughout the process. Feedback from others, thus far, is that the new design has a fresh and modern feel to it.

Garry has been very helpful in the implementation of particular features which we required, within the site, and has taken care to understand our brand, industry and wider business objectives to translate that into a site that we can see will help to push our online presence to the next level. All in all, very impressed.

Russell Hammond, Senior Partner
AES International