About the company
Hawkridge and company solicitors are based in Medway, Kent and are determined to offer the personal touch with all their clients. Kent Web Host we’re called in to help the company revitalise their existing website and communicate more appropriately the companies core values of approachable, friendly and a personal service
Supporting the business
Following our initial consultation we suggested that a clear, uncluttered and crisp design would enable the company to engage more with the wide range of potential and existing clients. It was important that the website was designed for easy reading and not ‘over-developed’ so as to be inclusive of a wide age range of visitors.
After a period of research, analysis and prototyping a design was agreed upon by the partners of the company. Different calls to action were carefully designed so that visitors where encouraged to view and download a ‘teaser’ sized amount of free advice and then subtly promoted to make contact via an online form or by phone.
The website acts as the main point of contact for potentially new clients and getting the homepage right was a critical success factor. We realised that the homepage needed to offer a brief nugget of information into each of the core areas of law offered by the company. These ‘nuggets’ where contained in a simple white box with soft edges, this enables the visitor to skim through to the area of law that they need quickly.
The website now attracts 350% more visitors than before, an increase in visits, enquiries and ultimately more business for this company.